
Leadership coaching and development
A leader's true business is developing people.
To stay relevant, a business has to grow. To grow, its people have to grow, starting with its leaders. Valor exists to help you maximize the potential of your people.
10 years
developing leaders
97
Patient NPS
42%
New patients from word of mouth
People join an organization. They leave a leader.
Most leaders were promoted because they were excellent at the work. Few were ever taught to lead the people doing it. Gallup estimates that managers account for at least 70% of the variance in team engagement. The gap shows up quietly: in turnover, in standards that slip, in customers who do not come back, and in good people who decide to grow somewhere else.

Retention is a leadership outcome.
Your best people stay for the leader, not the logo.

Development multiplies.
Train one person and you raise one performer. Develop one leader and you raise everyone they lead.

Promotion without preparation is a risk.
Promote a strong individual contributor without developing them, and responsibility increases before capability does.
Grow your leaders, and they will grow everything else.
Solutions that grow your people
Start where the need is greatest. Everything we do connects, so the work compounds.

Develop your leaders.
One-to-one coaching and a peer mastermind for the leader who carries the weight and needs a trusted place to think.
Learn moreDevelop your teams.
Workshops, offsites and service culture training that give your people a shared language and the skill to use it.
Learn moreBuild the system.
The Leadership Institute and written Leadership Principles, so developing leaders becomes part of how your organization runs.
Learn more
Leadership Institute
Every emerging leader is looking for leadership coaching.
If your practice doesn’t have a track or pipeline to develop that leader, you’re falling behind.
The success of your practice doesn’t rely on hiring the next best leader — it relies on developing the ones you already have.
The Leadership Institute is for that kind of practice: owners who want the most well-rounded business leaders in the building, not just strong clinicians with a title.
Leadership Institute
A multiyear consulting engagement. White-glove: installed for your practice. Five tiers. Four competencies. Not a workshop. Not a weekend course.
- 05Executive forum
- 04Regional directors
- 03Director Fellows
- 02Clinic Director foundations
- 01Emerging leaders
05Owners and executives who set the vision and the standard for the whole organization.
04Leaders who develop directors across multiple sites and keep the culture the same from clinic to clinic.
03Proven directors ready to lead at a higher level and start developing the leaders around them.
02New and existing clinic directors who must own their four walls, lead their teams, and execute on the mission.
01High-potential team members getting ready for their first leadership role, with a clear path instead of a hope.
- Leadership
- Finance
- Operations
- Marketing
Culture is not a poster.
Name what you believe. Practice it when it is inconvenient.
- 01
- 02
Behaviors
- 03
Results
The numbers follow the people. They do not lead them.
How we help you write itHow we work together
Leaders are built on purpose. Here is how we build them.
We walk alongside you from the first conversation to results you can measure. When the work is done, your leaders carry it forward and begin developing the next ones.
Listen
It starts with your story: where your people are, where you need them to be, and what cannot wait.
Assess
We look honestly at your leaders, your culture and your numbers, so we solve the real problem instead of the loudest one.
Build
A plan built for your organization and written in your language, with nothing you do not need.
Develop
Your leaders grow where it counts: in the conversations, decisions and pressure they face every week.
Measure
We define success before we begin, then show you the results. Growth you can see, not just feel.

Steve Baynai
PT, DPT, OCS, CIMT · Founder
You will work with Steve.
Steve Baynai has spent more than a decade leading people and developing the leaders who lead them. As a partner and senior regional director in a large outpatient healthcare network, he has coached clinic directors for ten years and teaches leadership to directors and administrative teams across multiple states. He still leads a team every day, so everything he teaches has been tested in real buildings first. He coaches, challenges and teaches, and he brings the perspective of someone who has sat in the chair.
PT, DPT, OCS, CIMT. MBA candidate, University of Wisconsin–Eau Claire. Co-founder and board president, Archangels Academy.
Read Steve's storyOne book. One month. One change.
Each month, leaders read one book and meet for a live conversation about what they will do differently with the people they lead. Steve hosts. You leave with one commitment.

Start leading better this week
Practical tools built from real operating work: the Relationship Tracker, the field guide Why Good People Quit, and the Earned Growth brief. Free with your email.
Start a conversation.
Tell us who you want to develop, the seat you sit in, and what cannot wait. Steve reads every message and replies personally.
Illinois and the Midwest. In person or virtual. You will see the number before you commit.
The Valor Brief
One idea for leading better, once a month.
